5 Ways To Make The Most Of Your Social Media Channels

Published on Wednesday, March 29, 2017

Find out how travel professionals can use social mediaAs a travel professional, are you making the most of your social media channels? As you probably know, social media is a great way to gain exposure within and even beyond your established client base. But do you know how to really use social media? Here are a few tips that can apply across channels, so whether you prefer Facebook, Twitter, Instagram or any other of the multitude of options, these ideas may apply.

1. Take Time To Interact With Others

The point of social media is to...well, socialize. If you’re only posting updates about your company and aren’t actually interacting with people, then it’s just another billboard. If someone takes the time to comment on one of your posts, then respond and acknowledge their comment. Seek out other people and comment on their posts. Interaction is key.

2. Don’t Hide From Negativity

Many companies are hesitant to participate in online activities because they fear negative reviews and bad press. However, the truth is that your clients are online anyway, and if they have a bad experience with you, they’ll post it - whether you know about it or not. So if someone leaves a negative response to one of your posts, or writes a bad review, then acknowledge it. If it is something that can easily be addressed, then fix it. Always offer to move the conversation off-line for more personalized care. And most importantly, if one person is consistently barraging you with negative feedback, then acknowledge their problem once, offer to speak to them off-line, and then do NOT continue to interact with them online. You want to take the high road.

3. Be A Regular Presence

You don’t have to spend a ton of time on your social media channels, but be sure that you’re on regularly - especially for faster moving channels like Twitter. If it’s been weeks since your last Tweet, you may need to spend a bit more time focusing on this channel or discontinue its use. Potential clients who check out your social media activity want to see you’re engaged.

4. Use the Right Tools

There are plenty of free tools that can help you manage your social media accounts. Other tools may cost a small fee. Two of the most favored include HootSuite and Buffer. Depending on how deep you want to go, there are other tools for measuring analytics, tools to develop pictures, and others. A quick search for “social media tools” will yield enough results to keep you busy for a day or two!

5. Need a place to start? Interact with RoamRight.

RoamRight has multiple social media channels designed for travels and travel professionals. Want to share one of our blog posts with your clients? You can easily do it from any of our social channels. Like and follow us on any of the following:

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