Nothing is quite as magical as seeing
a show on Broadway. The theatrics, the sense of wonder, the escapist pleasure
of following a musical on stage: a visitor's first Broadway show is always
memorable. One thing it ain't is cheap. With shows sometimes running upwards of
$100 each, some folks blow through the Big Apple never checking off Broadway
from their bucket list. Here are some tips for avoiding high ticket costs and
seeing this year’s Wicked
and Book of Mormon.
You’ve booked your flight and
accommodations, and have figured there's time to swing by the Great White Way
for a night out. You seek out shows you’ve heard about, only for sticker shock
to set in.
One route for obtaining discount
tickets prior to your trip is to sign-up for discount newsletters and websites,
which will offer you tickets as high as 50% off. Playbill Club, TheaterMania and Hit Show Club are good bets. PC sends weekly listings for deals,
while sometimes, TheaterMania will offer up same day discounts that can be
reserved online, with prices cut 40 to 50%. Hit Show Club offers mostly
Broadway shows (no off or off-off Broadway), but the deals are still comparable
to the first two. Lastly, check out the Web sites and Facebook pages of the
shows themselves: sometimes, they offer fans special promo codes.
Start your search for discount
tickets by checking out Playbill’s extensive listing of shows. Determine what
you want to see and take down the number for the box office. The deepest
discounts come from standing room and rush tickets, which can cost as low as
$25-$30. Contact the box office directly to learn when these tickets go on sale
and when you should show up to snag them. You’ll have to stop by a few hours
prior to the show starts – often with cash in hand – but you’d be surprised at
what shows you can see.
Alternately, check out the TKTS Booths in Manhattan (Times Square and South
Street Seaport) or downtown Brooklyn. Operated by the Theater Development Fund, TKTS offers tickets around $50-$75
for same day tickets.
Hot ticket items like Book of Mormon and Kinky Boots will be hard to procure standing room, rush or discount
tickets, as the crowds are still clamoring for seats. While this can be a
disappointment, it is a clue: see those shows that are less hyped. Long-running
shows or those close to closing have the deepest discounts but can still be as
transformative and wondrous as the big names. On that note, don’t rule out
Off-Broadway (and off-off) shows! You don’t often need the discounts, as
they’ll already be affordable from the get-go. Some of these are the year’s
sleeper hits, and besides, you’ll have that much more street cred when you
What Broadway show would you like to see?
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Raised in Southern California, Joseph left the temperate climes of the OC for the chilly winters of Chicago, where he earned his degree in magazine journalism. Along the way, he developed an impenetrable layer of blubber, thanks to the city's deep dish pizza and hot dogs. In recent years, he has edited an online travel magazine, helped produce two international TBEX conferences, and has written about fashion, food, wine, and travel for various online publications. Currently, Joseph is Assistant Editor at Wine Enthusiast Magazine, where he geeks out on his interests regularly. Read Joseph's blog at Pith + Moment or follow him on Twitter.
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