Terri Marshall a RoamRight Blog Author

Amarillo, Texas: So Much More Than Cowboys

When you’re heading to west Texas you expect to find cowboys, steaks and dusty highways. While there are plenty of cowboy boots and Stetsons around town, there are also some surprises. From larger than life art, to a nostalgic collection of RVs chronicling road trips of yesteryear, to a canyon with such spectacular sunrises even a late sleeper like me was willing to get up early to experience them. Here are some of my favorite Amarillo experiences I think are perfect for any traveler. 

Jack Sisemore’s RV Museum

The Jack Sisemore family has been selling RVs for more than 40 years to camping enthusiasts in West Texas and beyond. But while the customers were browsing the lot and main showroom, I went out the back door and discovered a true treasure. Jack began collecting vintage RVs over 25 years ago. He’s turned his collection into a nostalgic chronicle of road trips of yesteryear. The collection includes the first Itasca motor home ever built, the oldest Fleetwood in existence, the Flxible Bus from the movie “RV” starring Robin Williams, and many others from the 1930s through the 1970s. The clever displays took me back to the days of cross country road trips in a 1970s cargo van my Daddy customized himself—which, by the way isn’t on display anywhere with its shag carpeting and well used bean bag chairs. 

The Mother Road

It makes sense that Amarillo would be home to an RV museum because this city is also home to a coveted stretch of the “Mother Road.” Route 66 passes through the city in the San Jacinto Heights District along Sixth Avenue. Here the street is lined with locally-owned specialty shops, galleries and restaurants—along with the famous Route 66 signs practically begging you to take a selfie.

While you’re exploring, be sure to refuel at the Golden Light Café. Since 1946, this establishment has been serving up the best burgers in town. It started with Chester “Pop” Ray and his wife, Louise, a few booths, some hamburger meat and buns. It grew into a local favorite. Today, the Golden Light’s fifth owner is still serving the same great burgers to some of the same customer’s Pop served. Stop in for a burger and while you’re there, order the Flagstaff Pie—a full platter of Fritos smothered with chili, cheese and onions then garnished with lettuce and tomato. 

Cadillac Ranch

In 1974, some folks drove 10 Cadillacs into a field along the original Route 66, half-buried them nose-down in the dirt and created an American icon—the Cadillac Ranch. They face west in a line, chronologically from the 1949 Club Sedan to the 1963 Sedan de Ville, their tail fins held high for all to see. The brain child of the Ant Farm out of San Francisco, the exhibit is a tribute to the rise and fall of American culture – just like the rise and fall of the Cadillac tail fin.

When the Cadillacs were buried minimal thought was given to preservation. As a result, most of the cars no longer have doors, tail lights, bumpers and other not so necessary parts. Initially, people would scratch their names into the paint. Today people from all over the world come to view the Cadillacs and make their own personalized mark with spray paint. No one really knows how many people have been to Cadillac Ranch, but it’s estimated that over 40,000 cars travel through Amarillo every day and over half of them drive by the Cadillac Ranch, which is visible from the highway. Business is booming at the nearby Home Depot where spray paint sales are the highest in the country.

The Big Texan

Down the road a few miles from Cadillac Ranch awaits the Big Texan Steak Ranch and Microbrewery. Trust me when I say you can’t miss it—and you shouldn’t. It’s everything a Texas steakhouse should be and more…so much more. There’s a 54-room motel that looks like an old west town which has a Texas shaped swimming pool. And should you be traveling with your horse (yes, it happens) there the Big Texan Horse Hotel with covered sand bottom stalls where you can check in your equine.  

But the Big Texan’s claim to fame is its 72-ounce steak challenge. If you’re up for the beefy challenge, you’ll be seated on the stage for all to witness your gluttony. Finish the entire steak and it’s free. Be sure to wash it down with a sample flight of the outstanding variety of beers brewed onsite. And it wouldn’t be a true Texas experience without sampling the fried calf mountain oysters. If you don’t know what that is, Google it, because I’m not telling you here.

Palo Duro Canyon

The last thing I expected to find in the Texas Panhandle was a canyon. But Palo Duro Canyon is the second largest canyon in the USA surpassed in size only by the Grand Canyon.  Explore the rugged beauty of the canyon by foot, mountain bike, horse or car on more than 30 miles of hiking, biking and equestrian trails. Camping is popular here with a range of options available from cabins to primitive sites. And in the summer months, you can catch the live show of TEXAS at the outdoor Pioneer Amphitheater nestled among the rocks. The show chronicles the stories, struggles and triumphs of early settlers with singing, dancing, humor and fireworks. 

But the best show comes early in the morning. Setting an alarm to wake up before the sun comes up is something I typically avoid, but believe me when I say, you want to be on the rim of Palo Duro Canyon for sunrise. As the sun breaks the horizon, shades of pink and orange illuminate the canyon’s rugged landscape. And it is stunning.

Have you visited the Texas Panhandle? 

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Note: Available plans and coverages may have changed since this blog was published.


About the Author

Terri Marshall

Terri Marshall, a RoamRight Blog Author

Terri Marshall is a New York City based freelance writer whose work includes travel, spirits, and all things chocolate. Terri's work appears in several publications. She has been a featured guest on Peter Greenberg's Worldwide Travel radio program and Denver's KZKO Radio Morning Express show. Terri will not hesitate to go to the source for great chocolate - even if that means hiking through the jungle and picking cacao pods herself.


Happiest when she's globetrotting, Terri has covered destinations all over the United States, Europe, and into Central and South America. Favorite adventures include reindeer driving in Norway and fishing for piranhas in the Amazon jungle of Peru. You can keep up with Terri's adventures on her website www.TrippingwithTerri.com. You can also find her on Facebook, Twitter and Instagram.

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